Inside Motion Ads

We heard it time and time again – videos are powerful for marketing… That is still true. However, with millions of other businesses using videos today, it’s really tough to standout in social media. Aside from that, people are now easily distracted and their span of attention is very short. Thus, you need to use a visual hook to capture people’s attention fast, and be direct to the point in your messaging.
The Visual Hook

Visuals are the first thing that gets your attention when you’re browsing on social media. No matter how great your content is if it’s not visually compelling, people will scroll pass it and look for other videos to watch. So if you want your video to standout and get attention, you need to have that visual hook that draws people’s attention to check on your ad.
Direct to the Point Message

Unlike artworks in an exhibit, that are displayed for people to gaze at and interpret the message for some time, social videos should be direct to the point. Viewers should get your message right away in as short as 3 seconds.